In early 70's England, a Pakistani father finds the authority he has previously maintained challenged by his increasingly Anglicized children.
Director: Damien O'Donnell
East Is East was remarkably successful for a low-budget comedy (£2m) grossing some £13 million in the UK and US alone. it was also a big hit across Europe and on film rental.
The young actors portraying George's children were born in England and found it easy to relate to their character's feelings.
Based on a popular stage production of the same name; most of the actors returned to reprise their roles in the movie.
They struggled to find authentic 70's wallpaper and carpeting and had to pay a substantial amount of money to have it specially made for the production.
A less successful sequel, West Is West, was on general UK release from February 2011.
The cinema that the family visit in Bradford was filmed at what used to be The Metro in Ashton-Under-Lyne, Manchester.